![]() ![]() But they can also be customized just for you, depending on the sender’s needs.Īd and tech companies have also developed custom tracking parameters that aren’t always documented, making it hard to tell what information they collect.Ĭlicking a tracking link in an email you receive can have a significant impact on your privacy because the advertiser already has your email address, which it can use to tie all your online activity together. Here’s a breakdown of a link with typical UTM tracking parameters. ![]() The most common tracking parameters are UTM (Urchin Tracking Module) parameters, which are supported natively by Google Analytics. Designed to track the effectiveness of marketing campaigns, tracking links can track your interactions with websites over time and between apps. Tracking linksĬompanies also try to track you with tracking links – URLs containing tracking parameters. But others may contain several tracking pixels to send information to multiple third parties (new window). Some emails contain a single spy pixel to collect limited information for the sender, for example, to measure the email open rate for a marketing campaign.
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