![]() The function will initially let users search four categories – people, places, photos, interests – and gradually expand to cover all content, Zuckerberg said. "Graph Search is a completely new way for people to get information on Facebook," he told a packed press conference at the company's headquarters in Menlo Park on Tuesday. If you interact, take an interest, reach out and make connections with potential readers, they’ll be more likely to check out your books, your blog, your website etc.Unveiling the tool, Graph Search, at its first major product launch since the company's IPO last May, Zuckerberg described it as the site's "third pillar", after Timeline and News Feed. ![]() Marketing is nowadays about building relationships and offering value. Marketing is not about grabbing people by the shirt and screaming, “Buy my stuff! You’ll love it!” That, probably won’t get you anywhere. Buy it here!” you are missing the point completely. If your sole mission is to visit these places and constantly put up posts saying, “Well if you love X book, you’ll love mine. They should not be used to locate places where you can bombard people with your books, your sales. These searches are about helping you define your target audience and helping you find new places to interact with people. What you should NOT do with this information So you can use these searches to find useful groups and Pages that you can visit, join discussions and meet people. Now, on Facebook especially, interacting with readers and people who might be interested in your books is not really done on a profile or even an author page. ![]() This is great for building up an idea of what your target audience may be interested in. Again click the See All for more interests listed. Here we see that people who listed that they like Isaac Asimov also like Psychology. (PS: for non-US countries, remember spelling must be the US way) You would type in the exact wording: Favorite interests of people who like Isaac Asimov Say you write sci-fi and you want to know the interests of people who like, for example, Isaac Asimov. You can do this with a topic, author, or even an existing Facebook Page. If you select the See All button there are more listed. You type in: Pages liked by people who like Agatha Christie.įrom the below, you can see the people on Facebook who like Agatha Christie, many also like Friedrich Nietzsche and Arthur Conan Doyle. Pages liked by people who like Įxample: Say you write murder mysteries and you think people who like Agatha Christie-style mysteries might like yours too. Next, you go to the search bar and using this exact phrasing type (except for the last part): My settings defaulted to the UK (obviously, since that’s where I am) but it doesn’t work unless you’re set up for the US. You can use the Graph Search, find pages and groups that people who love horror novels join and check them out.įirstly – you need to have your settings down as English US. It’s a way to do searches to find what Pages and Groups people, who would be your target audience, might be into.įor example, maybe you write horror but you’re not sure what sort of people enjoy horror books. It’s all about gathering data.įacebook Graph Search is a good place to start if you want to get an idea of what your target audience is into and the sort of people they might be. Maybe it would help to know other things that your target audience might be into. If your audience is very different from you, you might not know where they are congregating on the net. ![]() Now I’ve seen advice stating “check out places your audience hangs out”. The last thing you want to do is waste time trying to encourage people to read your work if it’s not something they would be into. Now while you truly may believe your book is for “everyone”, the likelihood of that is actually pretty slim.Īlways, ALWAYS define your target audience before you start trying to market. Those are the types of people who would most likely, enjoy our books. We’ve all heard the advice that writers need to find their target audience. It’s Monday so you know what that means, I’m back with a new Monday Marketing post. ![]()
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